LinkedIn Campaign Calculator Awareness

Budget & Duration

Daily Budget Amount you plan to spend per day on LinkedIn ads $150
$
Min: $50 LinkedIn: $100-$500 Max: $10,000
Campaign Duration (Days) Number of days your LinkedIn campaign will run 21
days
Min: 7 days B2B Optimal: 14-30 days Max: 90 days

LinkedIn Performance Metrics

CPC (Cost Per Click) Average amount you pay for each click on LinkedIn $5.25
$
Low: $2 LinkedIn: $4-$8 High: $20
Click-Through Rate (CTR) Percentage of impressions that result in clicks 0.65%
%
Low: <0.3% LinkedIn: 0.4%-1% High: >2%

B2B Conversion Metrics

Lead Conversion Rate Percentage of clicks that become qualified leads 8.5%
%
Low: <3% B2B: 5%-15% High: >20%
Cost Per Mille (CPM) Cost per 1,000 impressions on LinkedIn $12.50
$
Low: $5 LinkedIn: $8-$20 High: $50

Awareness Campaign Specific

Target Impressions Number of times your ad should be shown 150,000
impressions
Target impressions for brand exposure
Video Completion Rate Percentage of users who watch video to completion 42%
%
LinkedIn video completion rate

Conversion Campaign Specific

Average Deal Value Average revenue per B2B conversion $2,500
$
Average B2B deal value
Target Cost Per Lead Maximum amount you want to pay per qualified lead $85
$
Your target cost per qualified lead

Lead Generation Specific

Cost Per Lead (CPL) Average amount you pay for each lead $62
$
Average cost per lead on LinkedIn
Target Leads Number of qualified leads you want to generate 50
leads
Target number of qualified leads
Audience Size Size of your LinkedIn target audience 250,000
professionals
Size of LinkedIn target audience
Content Quality Score Quality score of your LinkedIn content (1-10) 7.5
/10
Higher scores = better performance
Target ROAS Target Return on Ad Spend 400%
%
Target return on ad spend

Campaign Results

Total Budget
$3,150
21 days at $150/day
Estimated Impressions
252,000
At $12.50 CPM
Estimated Clicks
1,638
Based on 0.65% CTR
Estimated Leads
139
8.5% conversion rate
Cost Per Lead
$22.66
Target: $85
Estimated Revenue
$347,500
Based on $2,500 deal value
Brand Lift
+18%
Estimated brand awareness increase
Video Views
105,840
Based on 42% completion rate
Engagement Rate
1.2%
Likes, comments & shares
Social Reach
378,000
Including shares & network effect
ROAS (Return on Ad Spend)
11,032%
Target: 400%
Profit Margin
99%
After ad costs
Breakeven Leads
2
To cover ad spend
Estimated Profit
$344,350
Revenue minus ad spend
Qualified Leads
139
Target: 50
Lead Quality Score
8.2/10
Based on LinkedIn targeting
Lead Goal %
278%
Of target leads
Sales Cycle Impact
-15 days
Reduction in sales cycle
$12.50
Cost Per 1,000 Impressions
$1.92
Effective Cost Per Click
0.65%
Click-Through Rate
$22.66
Cost Per Qualified Lead
+12%
Content Quality Impact
1.8
Avg. Impressions Per User
B2B Performance Summary
Your LinkedIn brand awareness campaign shows excellent potential with 252,000 estimated impressions reaching 140,000 unique professionals. At a CPM of $12.50 and CTR of 0.65%, you're getting strong value for B2B targeting. The campaign effectively balances reach and frequency for optimal brand exposure among business professionals.