Facebook Ads Calculator
Multi-Currency for E-commerce & Service Businesses
US
USD - US Dollar
1 USD = 1.00 USD
Campaign Calculator E-commerce
Budget & Duration
Daily Budget ?
Amount you plan to spend per day on Facebook ads
$50
$
Min: $1
E-commerce: $50-$500
Max: $5,000
Campaign Duration (Days) ?
Number of days your campaign will run
30
days
Min: 1 day
Optimal: 14-30 days
Max: 180 days
Performance Metrics
Cost Per Click (CPC) ?
Average amount you pay for each click on your ads
$0.50
$
Low: $0.10
E-commerce: $0.50-$2.00
High: $10.00
Click-Through Rate (CTR) ?
Percentage of people who click your ad after seeing it
2.0%
%
Poor: <1%
Good: 2-3%
Excellent: >5%
Conversion Metrics
Conversion Rate ?
Percentage of clicks that result in a conversion
5.0%
%
Low: <1%
E-commerce: 2-5%
High: >10%
Average Order Value (AOV) ?
Average revenue generated per conversion
$80
$
Low: $5
E-commerce: $50-$150
High: $2,000
E-commerce Specific
Product Cost ?
Cost to produce or purchase the product being sold
$20
$
Your cost to produce/purchase each item
Shipping Cost ?
Average shipping cost per order
$5
$
Average shipping cost per order
Refund Rate ?
Percentage of orders that get refunded
3%
%
Average refund/return rate
Repeat Purchase Rate ?
Percentage of customers who make repeat purchases
25%
%
Customers who purchase again
Service Business Specific
Service Delivery Cost ?
Cost to deliver your service per client
$50
$
Cost to deliver service per client
Average Contract Value ?
Average value per service contract
$500
$
Average service contract value
Client Lifetime (Months) ?
Average duration of client relationship
12
months
Average client relationship duration
Lead to Client Rate ?
Percentage of leads that become paying clients
15%
%
Leads that convert to clients
Cost Per Mille (CPM) ?
Cost per 1,000 impressions (views) of your ad
$8.00
$
Low: $1
Facebook: $5-$15
High: $50
Ad Frequency ?
Average times each person sees your ad
3.0
times
Low: 1.0
Optimal: 2-4
High: 10
Customer Lifetime Value (LTV) ?
Total revenue expected from a customer over their lifetime
$200
$
Estimated customer lifetime value
Target Customer Acquisition Cost (CAC) ?
Maximum amount you're willing to pay to acquire a customer
$50
$
Target customer acquisition cost
Campaign Results
Total Budget
$1,500
30 days at $50/day
Estimated Clicks
3,000
At $0.50 CPC
Estimated Impressions
150,000
Based on 2.0% CTR
Estimated Conversions
150
5.0% conversion rate
Cost Per Acquisition (CPA)
$10.00
Target: $50
Estimated Revenue
$12,000
Based on $80 AOV
Gross Profit
$9,000
After product & shipping costs
Gross Margin
75%
Gross profit margin
Repeat Customers
38
Based on 25% repeat rate
Refund Amount
$360
3% refund rate
Estimated Leads
1,000
Based on 15% lead conv. rate
New Clients
150
From estimated leads
Client Lifetime Value
$500
Per client over 12 months
Service Profit
$67,500
After service delivery costs
700%
Return on Investment (ROI)
$10,500
Total Profit
4.0
LTV:CAC Ratio
$8.00
Cost Per 1,000 Impressions
$10.00
Cost Per Conversion
15
Break-even Conversions
Performance Summary
Based on your inputs, this campaign shows strong potential with a 700% ROI. Your CPA of $10.00 is well below your target CAC of $50.00, indicating efficient spending. The LTV:CAC ratio of 4.0 is healthy (aim for 3:1 or higher).
Complete Facebook Ads FAQ & Terminology
Performance Metrics
What is CPC (Cost Per Click)?
CPC is the amount you pay each time someone clicks on your Facebook ad. It's calculated by dividing total ad spend by total clicks. Average CPC varies by industry but typically ranges from $0.50 to $2.00.
What is CTR (Click-Through Rate)?
CTR measures the percentage of people who clicked your ad after seeing it. Formula: (Clicks ÷ Impressions) × 100. A good CTR is typically 1-2%, while 3%+ is excellent. Higher CTR indicates more engaging ads.
What is CPM (Cost Per Mille)?
CPM is the cost per 1,000 impressions (views) of your ad. It's useful for brand awareness campaigns. Formula: (Ad Spend ÷ Impressions) × 1,000. Facebook CPM typically ranges from $5 to $15.
What is Conversion Rate?
Conversion Rate is the percentage of clicks that result in a desired action (purchase, sign-up, etc.). Formula: (Conversions ÷ Clicks) × 100. Average conversion rates vary by industry but 2-5% is typical for e-commerce.
Financial Metrics
What is LTV (Customer Lifetime Value)?
LTV is the total revenue you can expect from a customer over their entire relationship with your business. It includes repeat purchases and subscriptions. A healthy business has an LTV that's at least 3x higher than CAC.
What is CAC (Customer Acquisition Cost)?
CAC is the total cost of acquiring a new customer, including all marketing and sales expenses. Formula: Total Marketing Spend ÷ Number of New Customers. Your CAC should be significantly lower than your LTV.
What is ROI (Return on Investment)?
ROI measures the profitability of your ad spend. Formula: ((Revenue - Cost) ÷ Cost) × 100. A positive ROI means your ads are profitable. Most businesses aim for at least 200-300% ROI on Facebook ads.
What is CPA (Cost Per Acquisition)?
CPA is the average cost to acquire one conversion (sale, lead, etc.). Formula: Total Ad Spend ÷ Number of Conversions. Your CPA should be lower than your average order value for profitability.
E-commerce Specific
What is AOV (Average Order Value)?
AOV is the average amount spent each time a customer places an order. Formula: Total Revenue ÷ Number of Orders. Increasing AOV is often more profitable than acquiring new customers.
What is Gross Margin?
Gross Margin is the percentage of revenue remaining after subtracting the cost of goods sold (COGS). Formula: ((Revenue - COGS) ÷ Revenue) × 100. A higher gross margin means more profit per sale.
What is Repeat Purchase Rate?
Repeat Purchase Rate is the percentage of customers who make additional purchases after their first one. Higher rates indicate better customer retention and higher LTV.
How do refunds affect profitability?
Refunds reduce your net revenue. A 3% refund rate means 3% of your gross revenue is returned to customers. Always factor refund rates into your profitability calculations.
Service Business Specific
What is Lead to Client Conversion Rate?
Lead to Client Conversion Rate is the percentage of leads that become paying clients. Service businesses typically have lower conversion rates (10-20%) but higher transaction values.
What is Client Lifetime Value for services?
For service businesses, Client LTV includes ongoing service fees, retainer agreements, and repeat projects over the client relationship duration, typically measured in months or years.
How is service profit calculated?
Service Profit = (Contract Value - Service Delivery Cost) × Number of Clients. Service delivery costs include labor, materials, and any third-party costs required to deliver the service.
What's a good CAC for service businesses?
Service businesses can typically afford higher CAC due to higher transaction values. A good rule is CAC should be less than 30% of the first contract value, with LTV at least 3x CAC.
Campaign Management
What is Ad Frequency?
Ad Frequency is the average number of times each person sees your ad. Optimal frequency is 2-4 times. Lower than 2 means insufficient reach, higher than 4 can cause ad fatigue and wasted spend.
How do I calculate Break-even Point?
Break-even Point is when revenue equals costs. Formula: Total Ad Spend ÷ Profit per Conversion. This tells you how many conversions you need to cover your ad spend before making profit.
How long should I run a Facebook campaign?
Most campaigns need 7-14 days for Facebook's algorithm to optimize. Campaign duration depends on your objective: 14-30 days is optimal for conversions, while brand awareness can run longer. Always analyze performance after 3-4 days and adjust.
What's a good daily budget for testing?
For testing new campaigns, start with a daily budget that allows for at least 50 conversions per week. This gives Facebook's algorithm enough data to learn. Typically $20-$100/day is a good testing range depending on your CPA goals.
Currency & International
How do currency conversions affect my ad spend?
Facebook charges in your local currency. When planning campaigns in different currencies, consider exchange rates as they can affect your actual costs. Use this calculator's multi-currency feature to plan accurately across different markets.
Should I run campaigns in multiple currencies?
If you sell internationally, consider separate campaigns for each major market with localized budgets. Account for different CPCs and conversion rates by region. This calculator helps you plan multi-currency campaigns effectively.
How do I calculate ROI in different currencies?
Convert all amounts to a single base currency (like USD) using current exchange rates for accurate ROI calculations. This calculator automatically handles currency conversions for consistent financial analysis.
What's the best currency for Facebook ads?
Facebook ads are most stable in USD, EUR, and GBP due to lower currency volatility. However, always use your local currency to avoid exchange rate fees and simplify accounting.
